余白明朝
yohaku
mincho
mincho
THE SPACE 間 DESIGN THE MA.
Ma — the space between. I design the breath that flows
in the gap of Japanese and Latin letters. Before a word is read,
it must first have a presence.
01 — Selected Work
Selected Work
Typefaces, logotypes, identity, and signage.
Six records of letters becoming space.
潮
SHIO
白帆
→
回遊
GALLERY 3F
間
Book Series
12 VOLUMES
間 MA
Letters stand before they are read. To design the ma is to give shape to silence.
Design always begins with the center of gravity of a single letter. Not the weight of a line, nor a fashionable skeleton, but the breath that flows in between one character and the next — I measure that ma, tune it, and sometimes open it wide.
The vertical cadence of Japanese, the horizontal speed of Latin. Only when these two opposing rhythms shake hands on one page does type gain a presence before it is read. What I design is that stillness.
- 01The ma comes first; the letterform follows.
- 02Japanese and Latin, equal — neither takes the lead.
- 03Readability is made of white space.
Rei Ono — Type is breath made visible.
03 — Studio / What I Do
Type design , end to end.
From concept to delivery. A single typeface, or a whole brand.
-
a.
01 / 06
Typeface Design 書体設計
Text, display, and variable. From 9,000 Japanese glyphs to Latin, drawn end to end on one shared frame.
-
b.
02 / 06
Logotype & Wordmark ロゴタイプ
Carving a brand's voice from the center of a single letter — moving between brushstroke and geometry.
-
c.
03 / 06
Identity & Branding ブランディング
Composite fonts, type specifications, and tone of voice. Binding a brand around its letterforms.
-
d.
04 / 06
Environmental & Signage サイン計画
Variable-weight wayfinding and guidance that breathes with architectural distance.
-
e.
05 / 06
Typesetting & Book Design 組版・装丁
Body typesetting, composition rules, and cover design. Designing the whole span of the read.
-
f.
06 / 06
Variable Fonts 可変フォント
Weight, optical size, and width. Axes designed so a single face serves every use.
47TYPEFACES RELEASED
120BRAND CLIENTS
12AWARDS
2013ESTABLISHED
LET'S SET TYPE.
Let's talk about a new typeface, a logotype, or your typesetting.
We can begin with a single letter.